Abstract

Unlike everyday jar candles, GAVSAI’s container-free sculptural candle is an art object that diffuses scent, engineered to reshape spatial mood and visual recall. This paper details materials & combustion physics, airflow & diffusion strategies, ritualized SOPs, and a quantified business model tailored to hotels, premium home stores, cafés, art shops, and luxury boutiques.

1. Design Philosophy & Technical Architecture

Positioning: Art-on-Fire. Form anchors vision; scent anchors emotion.

Material Engineering: composite plant wax + structural wax + tuning wax for melt point and release curve; wick geometry tuned to mass & silhouette; micro-texture/semigloss finishes for light play.

Heat & Airflow: container-free needs a heat-sink base (tray/plate) for stable melt contours; use circulation paths to create scent loops while avoiding drafts and dead zones.

2.  Ritual & Use Techniques for a High-End Ambience

Base Kit: heat-resistant tray + pad + optional cloche; align palette with GAVSAI (deep green + champagne gold).

Lighting Ritual (Staff SOP): pre-scent 20–30 min, burn 2–3 h per session, trim wick to 5 mm, avoid drafts ≥1 m; extinguish–reshape–clean before close.

Staging: eye-line groupings at 75–140 cm; odd numbers create rhythm.

Light: warm 3000–3500K with soft side/back wash to amplify flame micro-movement.

3.  Diffusion Sizing & Quick Layout Guide

 (rules of thumb; tune in situ)

Calm room/good recirculation: 1 unit ≈ 20–30 m²;

High traffic/drafts: 1 unit ≈ 15–20 m²;

Quick picks: 30–60 m²→2 units; 60–120 m²→2–4; 120–200 m²→4–6.

Start minimal, then move units along the scent trail until the loop feels even.

4. Emotional Value Map

Calm & Grounding: woods/resins;

Intimacy & Gifting: florals/musks;

Nobility & Rarity: amber/oud/vetiver;

Clarity & Creativity: citrus/green herbs.

Form + Note + Context co-write the mood script that drives UGC.

5.  Commercial Uplift Model & Worked Examples

Note: The following are actionable estimation frameworks and example values for budgeting and A/B testing; actual results depend on the store's customer base, traffic flow, and execution quality.

5.1 Unified Formula

Net uplift ≈ Baseline × (1+ΔTraffic) × (1+ΔConversion) × (1+ΔATV) − Baseline − (Candle/Opex)

5.2 Scenario Examples

A.  Café（60 m²，2 Branch points）

Assumptions: Customer traffic +3%, conversion +5%, average order value +8%, baseline ¥10,000/day; candle cost ¥50/day.

Baseline ¥10,000/day → new ≈ ¥11,680; net ≈ ¥1,630/day after ¥50 opex.

B. Luxury/designer clothing stores（100–150 m²，3 sticks）

Assumptions: Customer traffic +4%, conversion +7%, average order value +10%, baseline ¥30,000/day; cost ¥120/day.

Baseline ¥30,000/day → ¥36,722; net ≈ ¥6,602/day.

C. Hotel (lobby + elevator hall, monthly)

Assumptions: Event/banquet bookings +3%, room upgrade acceptance rate +2%, average room rate realization +4%; baseline ¥200,000/month; monthly consumables ¥2,000.

 Baseline ¥200k/mo → ¥218.5k; net ≈ ¥16.5k/mo.

D. Art Store/Gallery (Zhou Duwei)

Assumptions: Customer traffic +5%, conversion +10%, average order value +5%; baseline ¥50,000/week.

Baseline ¥50k/wk → ¥60.6k; gross ≈ ¥10.6k/wk.

Application suggestion: First conduct an A/B comparison in two stores (adjacent business districts, same period, same promotion), track customer flow/conversions/orders and UGC exposure for 4 weeks, and then expand and replicate.

6. Staging & Olfactive Strategy by Venue

Hotel: foyer–lobby–lift bank in sequence; woods/resins as base; switch to citrus (AM) / amber (PM).

Premium Home: three-point layouts around living/dining/fireplace; musks & white florals or green fig.

Café: keep ≥1.5 m from brew bar; citrus + light woods; cocoa/vanilla on launch days.

Art Shop/Gallery: pair note to medium; green/citrus for lit zones, resins/amber for contemplation.

Luxury Retail: door magnet + VIP fitting zones; consider iris/musk/patchouli “expensive” accords.

7. Safety & Education Pack

suggestion: tray + instruction card + wick trimmer + optional cloche.

Key: 2–3 h burns; 5 mm wick; on tray only; away from drafts/flammables; art candle—not meant to burn to zero.

8.  KPIs & Continuous Improvement

KPIs: dwell, conversion, ATV, repeat rate, UGC per 1k impressions, scent-NPS.

A/B: ≥4-week cycles; control non-scent variables.

Cadence: quarterly form × note drops (numbered) to drive collectability.

9. GGAVSAI Branded Checklist

VI: deep-green/champagne-gold bases/cards/tools; numbered certificates.

SOP: pre-scent 30 min; close with extinguish-reshape-clean; weekly safety/stock checks.

Content: micro-motion flame clips; incentivize UGC with #GAVSAI.

 Closing

With engineered materials, controlled burn, repeatable staging, and a measurable uplift model, GAVSAI turns spaces from merely “beautiful” to memorable and premium, converting ambience into revenue.