Fragrance Art Museum (Olfactory IP Space) Solution

Fragrance Art Museum (Olfactory IP Space) Overall Implementation Plan

P1 Project Background: What changes are happening in contemporary art spaces?
Contemporary art has shifted from a "visual-centric" approach to "multi-sensory immersion."
International art institutions are gradually introducing:
Sound
Scent
Spatial emotional systems
The sense of smell is the only sense that directly accesses the memory system.
Conclusion:
👉 Modern art museums need to complete an "upgrade in sensory dimensions."

P2 | Why must art museums introduce a fragrance system?
Three irreversible trends:
Enhanced audience experience
From "viewing the exhibition" to "being remembered"
Space branding
Art museums begin to have "unique memorable points"
Gentle commercial transformation
A revenue model that doesn't disrupt the art experience

P3 | Five major values that fragrance brings to art museums
Enhance overall quality and completeness
Fragrance completes the "last 10%" of the space
Extend audience dwell time
Olfactory comfort → longer stay
Strengthen memory points
Scent memory retention is far higher than visual memory
Non-intrusive commercial transformation
Fragrance = a natural extension of the art experience
Build long-term brand assets
Art museums have their "exclusive scent"

P4 | GAVSAI's Role in this Project
GAVSAI ≠ Fragrance Supplier
GAVSAI's three roles:
Olfactory IP builder
Artist fragrance co-creation platform
Art space sensory system solution provider

P5 | Summary
Fragrance is not decoration,
but an indispensable sensory dimension for contemporary art spaces.