Brand Story

The GAVSAI brand adheres to the philosophy of "fragrance is art, and space is emotion," building upon Eastern olfactory traditions and integrating contemporary international aesthetics and artistic expression to create highly refined fragrance works.  It aims to create an emotional resonance between scent and space, reshaping the atmospheric experience of life and completely transforming the sensory experience of both smell and sight.

Olfactory IP Creation Paradigm: From Artistic Masterpieces to Consistent Expression Across All Scenarios
GAVSAI has established a closed-loop system of "visual symbols × olfactory prototypes × intelligent terminals," ensuring that every cultural scent can be accurately reproduced from the artist's studio to any space worldwide.

Hu Xuebing

Artist | Chief Product Appearance Designer
Hu Xuebing graduated from the Mural Painting Department of the Central Academy of Fine Arts and has been active in the field of contemporary Chinese art for over twenty years. His works have been exhibited at numerous international art fairs in Germany, Italy, France, Japan, and cities such as Beijing and Shanghai. His design work even traveled into space aboard the Shenzhou 6 spacecraft, becoming a part of Chinese aerospace aesthetics.

Hu Xuebing is renowned for his abstract oil paintings, skillfully using color, texture, and emotion to create a unique visual language. He cleverly blends Eastern philosophy with modern aesthetics, and his works often convey a subtle, natural, and profound emotional experience.

In recent years, he has dedicated himself to the artistic creation of GAVSAI fragrances, adhering to the philosophy that "fragrance is a visible emotion." In his works, fragrance is not only an olfactory experience but also a combustible art form, weaving together scent, light, and emotion into poetic fragments of modern life.

His work has infused the GAVSAI brand with soul and artistic tension, making him highly popular among the new generation of urban youth and earning him the reputation of being the most emotionally insightful fragrance creator.

Fragrance Journey
We collaborate with top international fragrance companies to create unique and lasting fragrance experiences. Our fragrance ingredients are sourced from expert perfumery experts and aromatic plant cultivation in Grasse, France. Our fragrance oils are certified by the United Nations Educational, Scientific and Cultural Organization (UNESCO) for safety, non-toxicity, and skin-friendly. Extracted from pure, natural plant ingredients, we are a leader in rare and natural ingredients, inscribed on the 2018 UNESCO List of the Intangible Cultural Heritage of Humanity. We are undisputed experts in the field of natural fragrances.

GAVSAI | Brand Explanation
Name Origin
"盖馥思" is a transliteration of the English word "GAVSAI."
GA: "Excellence" means outstanding, symbolizing the brand's ultimate pursuit of perfection.
FU: "Rich fragrance," referring to the essence of fragrance, signifies a pure and long-lasting natural aroma.
SI: "Thoughts and inspiration," embodying artistic philosophy and emotional expression, representing the brand's creativity and style.
Comprehensive Interpretation
GAVSAI = A fragrance of exceptional fragrance, embodying inspiration and art.
The name not only conveys the fragrance's aromatic qualities but also embodies the brand's cultural connotations:
Functional Value: A rich, long-lasting, pure botanical aroma derived from natural essential oils from Grasse, France.
Emotional Value: Fragrance becomes an artistic medium that carries memories, emotions, and inspiration.
Brand Philosophy: Fragrance is art, space is emotion.
Brand Promise
GAVSAI represents a unique aesthetic of life:
👉 Let artistic inspiration live forever in fragrance.