GAVSAI is an international ultra-luxury brand rooted in the essence of French Haute Parfumerie. Registered in the United States in 2025 under Gavs Luxescents International Inc., the brand is headquartered in Beijing and was co-founded by Yanxiang Liu and Xuebing Hu. Under the leadership of Founder and CEO Yanxiang Liu, GAVSAI is dedicated to revolutionizing the sensory experience through the seamless integration of scent and sight. Guided by the philosophy "Fragrance as Art, Space as Emotion," GAVSAI leverages Eastern olfactory heritage and contemporary global aesthetics to create high-concept fragrance masterpieces that resonate emotionally within any environment.

Olfactory IP Framework: From Artistic Originals to Global Consistency

GAVSAI has pioneered a proprietary closed-loop system—"Visual Symbol × Olfactory Prototype × Intelligent Terminal"—to ensure that every cultural scent is precision-replicated from the artist’s studio to any commercial or private space worldwide.

Visual Anchor: Artists establish the visual soul of an IP through sculptural aesthetics.

Emotional Deconstruction: Perfumers and artists collaborate to translate visual concepts into a sophisticated olfactory language.

Hardware-Driven Digital Mapping: GAVSAI’s intelligent hardware matrix enables the standardized distribution of artistic scents.

Cross-Scenario Consistency: By utilizing "Scalable Olfactory IP Models," the brand transcends physical boundaries to deliver a uniform sensory experience.

Core Product Portfolio

Each GAVSAI creation serves as a tribute to art and the philosophy of fragrance:

Sculptural Art Candles: The heart of the brand. These pieces integrate sculptural mastery with fragrance, making every candle a unique, collectible piece of home art.

Perfumes: Olfactory signatures that embody the spirit of French Haute Parfumerie, offering an intimate and enduring expression of personal art.

AI-Powered Diffusion & Home Fragrance: Curators of spatial atmosphere that utilize exquisite scents to build elegant, immersive environments.

Body Fragrance & Personal Care: Artful scents integrated into daily self-care rituals to nourish the skin and the spirit.

Lifestyle Art Essentials: Premium lifestyle accessories that extend GAVSAI’s aesthetic philosophy into every facet of modern living.

Brand Philosophy

Every GAVSAI creation is built upon four cornerstones that guarantee artistic depth and exceptional quality:

Nature-Centric: Selecting rare, natural ingredients from around the globe to capture the raw power and beauty of the earth.

Art-Formed: Utilizing sculptural aesthetics to give fragrance a tangible, artistic life.

Emotion-Souled: Capturing olfactory nuances to soothe, inspire, and connect with the inner soul.

Quality-Grounded: Adhering to the most rigorous standards for raw materials and craftsmanship to ensure timeless excellence.

Core Values:

Originality & Craftsmanship: Collaborating with global artists to fuse sculptural and creative elements into our fragrance lines.

Quality & Sustainability: Sourcing top-tier international ingredients while maintaining strict, ethical production standards.

Innovation & Experience: Launching unique products and creating a seamless, multi-touchpoint customer journey across digital and physical platforms.

Sales & Distribution

Cross-Border E-Commerce: A dedicated DTC (Direct-to-Consumer) website and presence on major global platforms, primarily serving North America, Europe, the Middle East, and Southeast Asia.

Domestic Distribution (China): Strategic partnerships with leading e-commerce players, brick-and-mortar retailers, and regional distributors.

Experiential Retail: Flagship "Fragrance Galleries" in collaboration with cultural tourism and art institutions, blending scent, art, and lifestyle into a scalable, replicable model.

Competitive Advantages

Brand Originality: A unique fusion of Art × Fragrance that establishes a contemporary system for Eastern aesthetics.

Systemic Methodology: Our "Global Olfactory IP Replication System" transforms cultural narratives into olfactory structures, realized through "Intelligent Hardware" for scalable, standardized implementation.

Expansion Capabilities: Providing custom "Scent IPs" for scenic landmarks, cities, galleries, hotels, and luxury malls through a replicable model.

Product Differentiation: Sculptural-grade works with high visual recognition, superior diffusion, and long-lasting performance.

Future Growth Trajectory: A multi-dimensional growth path spanning from premium fragrance to Cultural Tourism IPs, Urban Scent Identities, and international market dominance.

GAVSAI: Mastering Olfactory IPs for Seamless, Global System Integration.

While others provide products, we deliver comprehensive sensory solutions.